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Does a Small Law Firm Need a Mobile Friendly Website?

by Melanie Fischer on June 2, 2016

Set of touchscreen smartphones

You’ve probably spent a significant amount of time designing and building your law firm’s website. The website must look fantastic! But is if mobile friendly?

A mobile friendly website is one that is responsive. A responsive website automatically changes its dimensions so that it displays correctly on mobile devices such as a smart phone, iPad or tablet.

A responsive website allows visitors to easily view and navigate information that exists on your site. This type of website can be faster, easier and more user-friendly.

If you are on the fence about whether you should convert your current website to one that is mobile friendly, make sure to consider the benefits of a responsive website. Following is a list of seven reasons to consider upgrading your website to one that is mobile friendly.

7 Reasons a Mobile Friendly Website Can Benefit Your Small Law Firm:

  1. A large percentage of people use a mobile device to access the internet. According to the website com, “As of 2015, worldwide mobile phone internet user penetrationwas 52.7 percent. In 2017, figures suggest that more than 63.4 percent of mobile phone users will access online content through their devices.”
  2. A mobile-friendly website can help you achieve a higher search engine ranking. Your website’s search engine ranking is important. The higher the site’s ranking, the easier it can be for potential clients to find your website through a search engine.
  3. Your website visitors will get less frustrated. When a website is difficult to navigate on a mobile device, a visitor can quickly become annoyed. When frustration sets in, a visitor is more apt to exit the website, and find another site that is easier to use.
  4. Your website will come across as more progressive and up-to-date. It’s not difficult to spot a website that has not been update in several years when it is viewed on a mobile device. A mobile friendly website can look nicer and more modern.
  5. People are starting to expect a mobile friendly website. When people view a website on a mobile device, they expect the website to function correctly. A non-mobile friendly website might get stuck or not have sufficient functionality when viewed on a smart phone or tablet.
  6. A mobile friendly website can be easy to implement. Depending on the program that was used to develop your current website, it might be very easy to convert the site into one that is mobile friendly. In other words, making an upgrade to a mobile friendly website might require minimal time and effort.
  7. If your website is not mobile friendly, you might not attract as many prospective clients. Not only is a non-mobile friendly website potentially more difficult to for a prospective client to find, but an antiquated website might actually cause a prospective client to choose another attorney.

It might be possible for a small law firm to survive and thrive with a standard website that is not mobile friendly. However, upgrading to a mobile friendly website can set you apart from your competition. Your website says quite a bit about you and your law firm, and you want it to leave an excellent first impression. A mobile friendly website is just one way to show prospective clients that your firm is progressive and concerned about excellent customer service.

 

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