Marketing

Have you ever been asked, “What’s your law firm’s differentiating factor?” This question might seem a bit unusual. Who goes around asking a question like that anyway? But as odd as the question might sound, it’s still important to know how to answer it. A differentiating factor is something that makes your law firm unique […]

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The word is out. Law firms are producing content and getting on social media. Thing is, most firms lack a content and social media strategy. Tim Baran will explain how to craft a strategy to become a thought leader, build your brand and become a valuable resource for people who use, need and refer your […]

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Wouldn’t be great if your law firm was widely recognized by a symbol, a logo, or an image? Think about a brand that is so well known that just about everybody recognizes it. Take Nike for example. When people across the world see the trademarked swoosh symbol on a pair of shoes or an article […]

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Consistently and creatively marketing your law firm to current and prospective clients is important. Producing and sending an eNewsletter is great way to communicate information to clients, share news, and keep your name in the spotlight. Sending an eNewsletter can be an excellent marketing tactic that will entice individuals to call you for legal assistance. […]

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By Guest Blogger, Liz Wendling Law firms are always looking for ways to attract more prospects through lead generation and marketing. The next, and most important, step is to convert these prospects into invested clients through lead conversion and sales. Unfortunately, many firms are not raining the profits that they could be because of one […]

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