Time is money. Knowing this to be a valid statement, should you offer free consultations to prospective clients? Many solo attorneys struggle with the concept of offering a no-charge meeting to anyone and everyone who calls for a consultation. In a perfect world, everyone who was provided with a free consultation would become a paying […]
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Implementing an effective marketing campaign for a small law firm can be expensive. Some solo attorneys spend thousands of dollars annually to promote their legal services to prospective clients. Over the years, the amount spent on a long-term marketing campaign can grow quite high. But don’t get discouraged. There are plenty of free or inexpensive […]
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A common misconception about business plans is that once they are written they cannot (and should not) be revised, edited, or changed in any way. In reality, business plans are documents that should be written and then revised as needed as a business grows and evolves. It’s practically impossible to compose a business plan and […]
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One of the most obvious ways to consistently gain new clients, even if your law firm exists in a competitive market, is to stay one step ahead of your competition. This concept sounds quite easy. All you must do is understand what other solo attorneys are doing to gain new clients, and then simply do […]
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Wouldn’t it be great to have a little bit of extra help around the office when things get busy? Of course it would! Just about anyone would like to pass busy work and mundane tasks to someone who is willing and eager to complete it. If you have work that needs to be done, but […]
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As a solo attorney living and operating a law firm in a small town, you undoubtedly realize there are fewer attorneys within a 25-mile radius of you than there would be in, let’s say, the Denver Metropolitan area. Along with fewer law firms, there are also fewer people living in your vicinity. Everything is relative. […]
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Has it been a while since you last updated your blog? Or, does your website contain a space for a blog, but you’ve neglected to update it on a regular basis? If so, now is a good time to think about adding a new post to your blog. It’s important to remember all the ways […]
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Have you ever been asked, “What’s your law firm’s differentiating factor?” This question might seem a bit unusual. Who goes around asking a question like that anyway? But as odd as the question might sound, it’s still important to know how to answer it. A differentiating factor is something that makes your law firm unique […]
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Wouldn’t be great if your law firm was widely recognized by a symbol, a logo, or an image? Think about a brand that is so well known that just about everybody recognizes it. Take Nike for example. When people across the world see the trademarked swoosh symbol on a pair of shoes or an article […]
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Can you describe your ideal clients? You know, the type of clients who show up for scheduled meetings on time and who willingly listen to (and follow) your advice? In every industry, there are ideal clients, and there are less-than-ideal clients. Your goal should be to find as many as possible of the right type […]
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