6 Quick Search Engine Optimization Tips for Busy Attorneys

by Alexa Drago on March 22, 2016

By Guest Blogger, John Bailey

SEOHave you ever wondered how you can easily improve your SEO efforts without spending countless hours and money? Many Denver attorneys often locally outsource SEO or attempt to tackle it themselves. Like most small business owners, attorneys lack one thing when it comes to digital marketing –time. Here are a few very low-cost tips to kick start your SEO strategy:

Verify your Google My Business page

Verifying you Google My Business is a critical part of any local SEO campaign. According to MarketingLand, 69% of searches involve a specific location. Without claiming your Google My Business, you have no control over your listing’s company description, contact information, other vital information that Google and other search engine’s use to rank your website. Google provides a great step by step instruction list that guides you through how to claim and add a business.

Check your website’s speed

Page load time is a major contributing factor for people abandoning your website. The average internet user lacks the patience for sticking around on a website that is very slow to load. KISSmetrics recently did a study on how page loading time affects user experience.

They found that most participants would wait 6-10 seconds for a page to load. If the session exceeds ten seconds, the participant abandoned the page.

How can you check your website’s speed? Google’s PageSpeed Insights is a free tool that pings your website and returns a 1-100 score. Also, as part of the free report are quick fixes to help boost load time. Google factors in page speed as an SEO ranking factor, so it’s vital to your website’s growth.

Setup Google Search Console

Before you start optimizing your website for search engines, the first thing you need to do is setup Google Webmaster Tools. GWT is a free tool available from Google to help you understand what is going on with the technical health of your website. Once you have GWT setup, you can examine potential technical fixes to better improve your search rankings.

Share your Blog posts on Social Media

What good is your  content if it’s not shared? When you write a blog post, share it on your social media channels. Social sharing boosts audience engagement with your practice and could result in someone scheduling a free consultation or even a new client.

Create an XML Sitemap

An XML sitemap is a document that shows Google and other search engines which web pages are available to crawl. In other words, it’s essentially a road map for Google when they crawl your website’s content.

Do Keyword Research

Keyword research is undoubtedly one of the most important factors for the success of your law firm’s SEO efforts. Without highly target keywords, you have no SEO strategy. Utilize the Google Keyword Planner in Google Adwords to help drive your efforts. Google’s Keyword Planner Tool is free and open to use with Google Adwords account.

Are you interested in improving your search traffic and rankings to help drive new business to your website? Consider talking with an SEO consultant to help drive your law firm’s digital marketing strategy and grow your practice.


About the Author

John Bailey is the owner of Elevation Digital Marketing, a local SEO and digital marketing consulting company. John works closely with clients on digital strategy to help improve search results. John worked as a Social Media Marketing Strategist for Frontier Airlines and has been in the marketing industry for the past 4 years and loves teaching small business owners how to become better marketers. He can be contacted at john@elevationdigitalmarketing.com.


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