By Guest Blogger, Melanie Fischer
Does the layout and design of your website matter? It absolutely does! It is especially important for a solo attorney to have a high-quality and modern website that includes an abundance of valuable content. According to information included in an article published by FindLaw titled Internet is Now the Most Popular Way to Find and Research a Lawyer “Consumers are mostly likely to turn to the Internet to find and research a lawyer before hiring them.”
Is it Necessary to Hire a Website Design Company?
It’s important that your website looks clean and professional. It’s also imperative that your website functions properly. In other words, broken links and website pages that do not load correctly are not optimal for promoting a positive reputation for your solo law firm. If your website functions well, it can be assumed that your law firm also functions well. If your website is slow to load, looks armature or does not offer helpful information, prospective clients may abandon your website very quickly.
If you believe that you have the time and skills to design and maintain a professional-looking solo law firm website, then this may be a task that you can handle on your own. But if you do not want to handle this job yourself, it might make sense to hire a website design company to help you.
First impressions of websites are formed very quickly. According to a quote included in an Entrepreneur.com article titled A New Study Reveals the Power of First Impressions Online, “It takes less than two-tenths of a second for an online visitor to form a first opinion of your brand once they’ve perused your company’s website, according to researchers at the Missouri University of Science and Technology.”
Use Your Website to Provide Useful Information to Prospective Clients
One of the most beneficial methods that can be used to enhance your website and your internet presence is through content marketing. For solo attorneys, this means using your website to provide visitors with legal tips and answers to general questions. An article published by the National Law Review titled The Best Lead Generation Strategy for Lawyers states, “People use the Internet for one main purpose: to find information. This simple fact is the compelling reason why the best lead generation strategy for law firms is education marketing.”
The quality of the content that is published on your website is very important. Content that is accurate and helpful is essential for establishing your credibility as a solo attorney. If you specialize in a particular area of law, make sure to focus on publishing website content that is relevant. Additionally, it’s important to keep your clients understanding of the law in mind when you publish content on your website. Try to always write in understandable language (and not legalese).
Other important factors to consider in the design of your website include:
- A responsive website design can be easily viewed on a mobile device
- Ease of navigation and organization
- Make your contact information accurate and easy to find
- Use client testimonials if you have them
A Law Firm’s Website Cannot Be Created in a Day
The design and development of a solo law firm’s website is not something that should be completed in a few hours. In fact, a website is something that should never be static. Many of the most successful websites constantly evolve and have fresh content added to them on a regular basis.
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