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Not this solo in Colo. A recent blog post titled “LegalZoom’s War on GPs and Solos” by Larry Bodine on his LawMarketing Blog commented on LegalZoom’s recent IPO filing. Larry stated that LegalZoom “is capitalizing on consumers’ willingness to buy cheap, do-it-yourself forms as opposed to paying a lawyer to do the job right in […]

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In the last post we crossed the threshold, which means we have finally committed to “the journey.”  Now we face certain obstacles, remember Homer’s “Odyssey”– or maybe you’re thinking of the more current rendition of it,  “O Brother, Where Art Thou?” So – away we go!  Let’s look at some of our “tests” first.  Unlike […]

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Come on Barb – Supernatural Aid ? I know, I’ll go to any lengths to get people’s attention!  I was thinking that, once my biz page got the requisite 30 “likes,” meaning I achieved my “EdgeRank” minimum (see the definition here), and I have access to “insights about my activity,” well, I thought it sounded rather […]

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I recently found an area of law that I never knew existed: local counsel.  Before moving to Denver, everything for me was local.  I grew up in Chicago, went to school in Chicago, and worked in Chicago.  My blood pumps celery salt, mustard, and sport peppers.  But then something changed.  I met a girl, got […]

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Wondering why I’m still writing these? Well, have a look at the picture … we haven’t even reached the abyss yet! I’m still writing these posts, so I haven’t refused the call yet … wait – What is that ringing in my ears? Back to the narrative for this hero’s journey: Net Smart.  Author Howard […]

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Yes, in case you’re wondering, I have auspiciously subtitled this post according to the first stage of Joseph Campbell’s hero’s journey – “the call to adventure.” I will focus on our departure here – departure from the “known universe” of lawyer marketing (networking groups, static websites, e-newsletters, public speaking, etc.) to identify in a bit […]

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I am trying to maintain a sense of humor about all this, so I thought of the “Lemony Snicket Series of Unfortunate Events” books one of my kids loved. As a Facebook newbie, I initially struggled with practical considerations like, “How do I set my Facebook business page as my default?” “Struggle” may be putting […]

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Here is another post on the topic of the future of solos or small firms who don’t have it in their budget to outsource a social media manager. Ed Poll of LawBiz Management recently posted an interesting article, “Testimonials Still Are Not a Good Idea” about why he still does not use client testimonials as […]

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powered by Fotopedia Being the bar networker that I am, I naturally looked at the CBA-CLE Legal Connection to check under the Practice Management tab, and lo and behold, there it was a post from Tom Matte: “7 More Social Media Tips to Bring Leads to Your Law Firm.” Here are his seven tips: 1. […]

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Building on the trust and expertise groundwork you have capably demonstrated in a non-egotistical way in your attorney bio, you can go into more detail here to highlight your expertise, demonstrate trustworthiness, and show you can meet a potential client’s legal needs. Remember that good relationships are based on good provision of legal services, and […]

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