Solo and Small Firm Marketing Ideas

by Alexa Drago on September 29, 2021

Solo and Small Firm Marketing Ideas by LawBank

If you operate a small law firm or are a solo practitioner, you understand how important it is to get your brand out there. You need to make sure that prospective clients, peers, and your online audience know who you are, what you offer, and how you can help them be the hero of their stories. Marketing is not a one size fits all model. You need a well-thought-out marketing plan that includes both traditional and digital marketing strategies. Don’t risk your law firm’s success by not doing enough to market yourself and your law firm.

The Importance of Small and Solo Law Firm Marketing

Whether you are a solo practitioner or a small law firm, you need to be marketing your law firm. Large law firms have massive marketing budgets to hire marketing teams who advertise for them and make sure they win online. But you don’t necessarily need a huge marketing budget to be successful. However, you need to plan your marketing efforts strategically, so your investment yields the greatest return. Many small firms and solo attorneys have turned to coworking spaces that offer physical space and strategic marketing solutions. This makes it possible for you to delegate your marketing efforts to focus more of your attention on your clients and career.

Traditional Marketing Tips and How to Use Them

Traditional marketing techniques are tried true methods of getting your brand’s name and what services you provide to prospective clients. When people are sitting at the bus station downtown, you want them to see your law firm prominently advertised on the side of the RTD bus. When someone opens the newspaper contemplating divorce after arguing with their spouse, you want them to see your ad displayed. Other types of traditional marketing you may want to consider for your law firm include:

· Broadcasting commercials

· Billboards

· Window displays

· Direct-mail

· Speaking engagements

· Networking

Be careful not to spread yourself too thin. If you are working with a marketing firm, you may seek help figuring out which strategies will have the greatest return on investment for your law firm.

Digital Marketing is Key in 2021

It is the digital age, and you need to have a sound digital marketing strategy to have a successful law firm. There are several elements you can utilize to create your digital marketing plan. Many companies offer these services as customizable pages or even a la carte. You’ll want to hire a digital marketing firm that can help you devise a digital marketing strategy that works with your law firm’s budget and goals. Search engine optimization (SEO), content marketing, and social media marketing are three of the essential elements you should be sure to focus on in your digital marketing plan.

Search Engine Optimization

Search engine optimization, or more commonly referred to as SEO, is the practice of driving traffic and leads to your law firm’s website. Anyone in any industry can utilize SEO to help boost their firm’s web presence and succeed. The legal sector is one of the most competitive online markets. All your competitors are using SEO in some way or another. No matter what your budget is, you must get help with your SEO efforts. This is the only way that your law firm is going to beat out the competition in the Google search results for the “best Denver car accident lawyer” or a “top divorce attorney in Denver, Colorado.” Whatever your practice area is, you’ll want to be sure that your law firm ranks at the top of the search results for your best target keywords.

Content Marketing

Without high-quality, original content on your site, your landing pages are going to be useless. You can’t rank in Google’s top spots by having content that doesn’t adequately answer the user’s search query. You need highly strategized landing pages, written with SEO entities and Google’s algorithm in mind. Your digital marketing company should have legal writers on staff trained to write for SEO, so your website can get the leads it needs to help your law firm be successful.

Social Media Marketing

Social media platforms are search engines all their own. Facebook, Twitter, Instagram, LinkedIn, and other social media profiles are critical components of any complete digital marketing strategy. You need

to have accurate bios and profile photos that reflect the direction your firm is headed. Are you sympathetic and family-oriented? Aggressive and driven? What message do you want to convey to your audience online? You can use your social media platforms to offer promotions, share exciting firm updates, and stay engaged with your peers, clients, former clients, and followers.

Ethical Marketing

And always make sure your legal marketing is consistent with the Rules of Professional Conduct, including Rules 7.1 through 7.6, which address issues from communications regarding a lawyer’s services to solicitation of clients.

About LawBank

LawBank is Colorado’s premier community for independent law firms. With multiple locations around the Denver Metro area and a new location in Las Vegas, Nevada, LawBank offices are strategically placed around city centers and court systems for the convenience of solo practice and small law firm lawyers. Members enjoy flexible membership terms, great amenities such as monthly CLE programming, and even discounts off of law firm service providers. Learn more at www.Law-Bank.com

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