Considerations for Your Social Media Integration Strategy

by Barb Cashman on March 26, 2012

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Being the bar networker that I am, I naturally looked at the CBA-CLE Legal Connection to check under the Practice Management tab, and lo and behold, there it was a post from Tom Matte: “7 More Social Media Tips to Bring Leads to Your Law Firm.”

Here are his seven tips:

1. Go where your prospects are.

2. Provide valuable content.

3. Create strong calls to action and consider creating targeted landing pages.

4. Get the most from your social media real estate

5. Integrate email and social media.

6. Display highly visible social share and follow buttons.

7. Measure the effectiveness of your social media efforts.

 Are you, like most lawyers “of a certain age,” consuming more Internet content than you ever have before? It might be time for you to take a closer look at more social media integration.

Another find (located with JDSupra from LinkedIn) is Martha Newman’s “Popular FAQs about Posting on Facebook,” which covers some basic Facebook information, as well as “4 Ways to See Who’s Sharing Your Content and Talking About Your Website,” which gives you specific search URL information to search in Twitter, Facebook, Google+, and LinkedIn.

If you’re still not convinced about all this social media stuff, or why hordes of other lawyers aren’t trying to get you to sign on …  read The Lawyerist’s (Sam Glover) post, and I would also want to mention Helen Pitlick’s post  “Why Lawyer’s Don’t Use Social Media.”  Check out Kevin O’Keefe’s post about social networking guidelines from the Florida Bar.  From this post, it’s pretty clear why, at least if you’re living in Florida, you should be very circumspect!

Though it’s easy to get scared away, the point they all make is that social media is here to stay, so you should give it a try. If you’re going to use if for business, you should consider your strategy. Stay tuned for the next post to see how I decided on mine.

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