Slow Down and Get to Know Your Inner Blogger

by Barb Cashman on November 30, 2011

 Ahem . . . .  It has come to my attention that some of you may be a little too eager to run through all Matt Willson’s videos on Vimeo and then say, “OK guys . . .  where’s the rest of it?” “I want it now!”   Patience, grasshopper, this is not the Pitbull and Ne-Yo version of “Give Me Everything Tonight,” [but you can check it out at  here and I take NO responsibility if you start dancing in your office chair. . . ]. Nope, we’re going slowly and deliberately folks—we want to make sure we’re all on board with this and that we don’t lose anyone.

So here’s my next installment, about getting to know your inner blogger, and its  designed to accompany Matt’s second screencast. What—you didn’t know you had an inner blogger?  Well, think again. A blog or a WordPress hybrid website can be several types of things.  (You didn’t think I was just going to write about Matt’s com versus org screencast did you?)  The cardinal rule for our purposes here is K.I.S.S.  Keep your posts short and to the point.  Use language your potential clients will understand and use.  Update your blog/site regularly. This doesn’t mean you have to write your content every Tuesday afternoon a 3:17 p.m., but it means you should update it regularly.  Remember, you can write in chunks at a time and post regularly. Check out Jim Moss’s post about developing a following for your blog here.

So, you might still be wondering about my seemingly outlandish claim about how to accelerate your SEO cheaply and effectively? Put a blog on your site, or if “blog” as a verb freaks you out, update your content regularly! That way your website is not static, it is a work in progress that reflects what you are doing right now. You won’t leave anyone wondering, “Hmm . . .  nice website, but I wonder if that lawyer is still practicing?”  When you have a blog or regularly updated content on your website, your Web presence can stay “freshened up.”  What? You’re still not convinced because, well . . .  you want to get to know the blog better before getting engaged?  Okay, here’s my “blogcabulary” list:

blog post = individual entry on a blog
e = all blogs, or the blogging community
blog search
= a separate Google search engine to locate information posted to blogs (and only blogs), Google Blog Search. (Is 20 minutes from post time fast enough for you?)
blog alert
= sends you blog updates via email
 (a noun) =  a list of hyperlinks to other blogs or websites on a particular blog
collaborative blog
= (like SOLO in COLO) is a blog (usually focused on a single issue or political stripe) on which multiple users enjoy posting permission. Also known as group blog.
flog (1)
=  A combination of “fake” and “blog”. A blog that’s ghostwritten by another person, or someone  in the marketing department.
flog (2
) = a food blog; sometimes, a blog dedicated to food porn.
Google reader
= one of several RSS readers; sign up at http://www.google.com/reader
  =  the kind of website that we are building in this project is more accurately termed a “hybrid” because it retains qualities of a (historically static) website while incorporating blog aspects (whether written as “blog posts” or not, the content can be easily updated frequently) that maximize SEO optimization.
=  the alert in the TrackBack system that notifies the original poster of a blog post when someone else writes an entry concerning the original post
post slug
= For blogs with common language URLs, the post slug is the portion of the URL that represents the post. Example: http://domain.com/2011/01/this-is-the-post-slug
A  recent SOLOinCOLO post it looks like this: http://www.soloincolo.com/website-hosting-and-copyright
RSS feed
= RSS (originally RDF Site Summary, often dubbed Really Simple Syndication) is a family of Web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. An RSS document (which is called a “feed,” “web feed,” or “channel”) includes full or summarized text, plus metadata, such as publishing dates and authorship
= A video blog; a vlogger is a video blogger (e.g. someone who records himself interviewing people of a certain field).

*You think I’m making these up?  Check out Wikipedia’s glossary of blogging here.

Alright, blog, updates to your hybrid website, call it whatever you are comfortable with calling it.  So even if this whole blogging thing isn’t something you are ready for, just know that your website can showcase you, your firm, your skills, whatever it is you are interested in saying about your “brand” for yourself or your practice. You are in charge.  Yes, and the flip side of that would be  . . .  you only have yourself to blame if you don’t take advantage of these great opportunities!  I recently read something from a legal marketing person who was bemoaning the Google’s new search algorithm. Suffice it to say that the ad-heavy, more static stuff is given less cred in the new search algorithm, which is great news for those of us who are already good with this aspect of the web 2.0 shift.  Read the blog post here:

Below, Matt will take viewers through the differences of WordPress.com and WordPress.org.

Please stay in touch and remember we want to hear from you.

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