A Few Ideas for Marketing Your Law Firm for Free

by Melanie Fischer on October 3, 2017

Implementing an effective marketing campaign for a small law firm can be expensive. Some solo attorneys spend thousands of dollars annually to promote their legal services to prospective clients. Over the years, the amount spent on a long-term marketing campaign can grow quite high. But don’t get discouraged. There are plenty of free or inexpensive marketing strategies that can be highly worthwhile and effective – and can be used independently or as part of a comprehensive marketing plan.

Low-Cost and Free Marketing Tactics
While it might seem like costly advertising options are worth the out-of-pocket expense, there are also countless methods for marketing your firm without spending any money at all. Such options might require a bit of time and effort to carry out – but they will not require you to break the bank.

Following are a few ideas for promoting your law firm that do not require you to pay a fee:

Talk to anyone and everyone about your firm. Talking to friends, relatives, neighbors, and acquaintances about your firm and the legal services you provide does not cost anything. Being your own advocate and telling people about your law practice is one of the best ways to explain to people what you do, and how you can help them.

Update your blog. If your firm has a website, it probably also has a blog. And if it doesn’t have a blog, one can be added. By adding interesting and informative articles to your blog on a regular basis, you will encourage prospective clients to visit your site. If they find the information you provide on your blog to be helpful, there’s a chance they will call you for legal assistance.

Attend networking sessions, or organize a get-together among professional peers. When you are active and involved in professional organizations, other members will learn about you and your law firm. The more they know, the more likely they will be to refer clients to you. Besides the fee you might have to pay to be a member of a professional group, networking can be practically effortless – and it’s usually free.

Volunteer. Getting involved with local charitable organizations can be an excellent way to meet members of your community. Oftentimes, in exchange for your time and effort, an organization will reward you by printing your name on their promotional materials or by mentioning you as a volunteer or supporter.

Add testimonials or client reviews to your website. If you have more than a few 5-star reviews, it’s a good idea to display them on your website. Prospective clients like to read what previous clients have to say about you and the legal services you provided them. Testimonials and reviews can be very helpful in convincing prospects to pick up the phone and schedule an appointment.

Besides the abovementioned ideas for promoting your law firm for free, there are many other tactics that can be implemented. The key is to be creative and always keep your eyes and ears open for no-cost or low-cost marketing opportunities. Never pass up a chance to tell or show the public who you are, and why they should hire you for legal services.



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