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Matt was my friend, colleague, and collaborator on this blog.  We worked together for a little over a year, but he made a big impression on me.  He was a direct communicator but careful in his speech, reflecting kindness and sensitivity. I’ll miss him – his smile, jokes, his impeccable IT advice, and our opportunity […]

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It is with much sadness that we write this post regarding our friend and collaborator, Matt Willson. Matt passed away suddenly on Tuesday, Feb. 28. He was 40 years old. He was a beloved and regular contributor to Solo in Colo. A celebration of Matt’s life will be held on Monday, March 5, at 2 […]

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When getting started, the title of this post is probably the most important question to answer before launching a time-consuming endeavor like writing a blog. So, the first thing you need to do is determine who your reader is and why they would care about what you have to say. Just because you think it […]

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This is the final installment of our hero’s journey, and I’m combining the three Rs of the journey: Reward, Road Back, and Return with Elixir. This sounds pretty amazing doesn’t it?  I think we should cue The Lord of the Rings’ “Return of the King” for this occasion. The end – or is it just […]

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On your mark, get set … WHAT you’re not going to venture onward with the rest of us?  It’s not like Colorado lawyers are at the forefront of the social media adoption wave, because we’re not.  Other states and state bars are way ahead of us – like Florida lawyers, and the Florida and Texas […]

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Now that you’ve learned how to set up and run your own website, you may wonder what to do if you find yourself wanting a different layout or look. Below, Matt Willson walks you through finding, installing, and changing your WordPress website theme. What theme are you using on your site? Why do you like […]

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What is the contact page? It is the info@yourdomainname.com contact sheet that allows potential clients, or PCs, to take the next step with Internet communication and actually get in touch with you.  All of us have a pretty good idea of how to talk to PCs on the phone, how to return a phone call, […]

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Now that you’ve got most of the static pages of your WordPress website created (like your home page, attorney bio page, and practice areas page), you can start working on your Web 2.0 pages—those pages that you update regularly, helping your search engine optimization and moving you to the top of Google’s search rankings. In […]

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Building on the trust and expertise groundwork you have capably demonstrated in a non-egotistical way in your attorney bio, you can go into more detail here to highlight your expertise, demonstrate trustworthiness, and show you can meet a potential client’s legal needs. Remember that good relationships are based on good provision of legal services, and […]

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